I am a UX/UI designer who is passionate about delivering creative and adaptive user-centric solutions, while meeting business goals.
My role as Lead UX/UI Designer includes taking a project from early research through ideation, interaction design, prototyping, visual design, and communication with the development team.
For the last 12.5 years, I have worked for Study.com, LLC. Below are examples of some of the projects I have worked on.
Improve user’s ability to find content by creating an information architecture based on subjects and topics.
Create a flow that allows teacher-users to assign lessons to a classroom or student while using a mobile device.
"Are our users using desktop because of the absence of a flow in mobile?”
Customer support tickets and exit NPS surveys show a noticeable amount of teacher-users are frustrated with the absence of a flow that allows a them to find and assign a lesson to their students while using a mobile device.
Teacher-users were surveyed to validate the team’s assumptions.
Journey map, wireframes and prototypes were created to validate the solution.
UX researcher, data analysis, wireframes and prototypes.
Create a series of websites optimized for organic and paid search engine traffic in order to increase conversion for specific products.
Design and develop mobile-first templates that would share back-end code, services, HTML and JSTL markup, JavaScript, and theme-able CSS.
SEO team developed a strategy to improve the company’s ranks on search results related to products offered based on keywords identified by the growth team.
For each site: created style-tiles; outline navigation hierarchy; wire-frames for major templates; create a design system; create pixel-perfect designs with implementation notation for the design team.
Web designer, user experience flows, design systems
Growth team sought to improve the advertising-to-sales ratio for landing page templates used in PPC keyword campaigns.
User data was gathered via a survey. We asked site visitors an open-ended question, “What is your reason for not creating a membership today?” After aggregating the responses, “I don’t know what I am getting” was identified as an actionable response.
Brainstorming on a white board, the product owner and I determined adding a module to the page displaying the various features a test-prep user would have access to. The modification was then A/B tested.
Web designer, interpreting survey data
Update modules promoting the practice exam feature of the the test-prep products to increase conversion and engagement.
User interviews and surveys indicated that users preparing for professional exams desire practice exams and practice problems to gain confidence and readiness for the actual exam.
BI (business intelligence) indicated that users who had engaged in practice exams were more likely to submit higher NPS scores when terminating their membership.
Low engagement with the module promoting the practice exam on the course page suggested the module should be revised since it was the primary promotion for the feature.
The module was A/B tested with both logged-in and logged-out users, resulting in a 20% increase in conversion.
Web designer
Create keyword-targeted SEO entry pages (hubs), that are easy to navigate and locate valuable information while establishing brand experience and authority of the website.
Create a system of templates and modules of reusable markup and CSS for quick implementation for dozens of pages.
Content team collaborated with the SEO team to identify keywords and phrases that classroom teachers are searching for on Google and other search engines. The research identified topics of high-value content.
Design and create a reusable library of visual style, components, and code that transform long and unexciting white sheets into convincing, authority-building content.
Web designer, web developer
This is a collection of design samples created prior to my role at Study.com LLC.
With each project, the primary challenge was to identify the different user personas of each client, rapidly prototype solutions and gather feedback; then, create final visual designs.
For each of these designs, I also completed the front end UI implementation. For the print assests, I prepared the files for plate creation and press-checked the printing.
Web designer, web developer, print designer
